Advertising is a fantastic way to increase the brand visibility of a business. There are several ways to advertise effectively. Whilst some businesses focus on social media marketing through platforms such as Facebook and Twitter, others use methods such as billboards and local advertisements in order to be noticed by people in the local community.
Aside from these more obvious forms of advertising, there is one method which can be just as effective: vehicle advertising. Car signs in Perth are a smart way to raise the profile of a business. As the car moves about the city, it will catch people’s eye and make them think about what is being offered. Read this guide on why car signs are an effective marketing tool.

Cost-Effective

Car signs can be more cost-effective than running expensive social media campaigns or spending money on local advertising. Choose beautiful car signs by Total Sign Co to create advertising that won’t break the bank. This will enable owners to save money and to channel funds into other areas of the business. Make sure to choose a design which suits the budget of the business. Cars that have the business banner on them can also be used as a personal vehicle, which saves having to run two cars at work and at home.

Eye-Catching

Bannered cars are extremely unusual to see out and about in the city. For this reason, they can be eye-catching for anyone who comes across them. The business logo or message will stick in their mind. Cars with advertising on them are usually great talking points for people to discuss or take pictures of. This will increase the profile of the brand.
Make sure to pick a design with bold colours which stands out against the other traffic. Remember, most people will only get to see the car for a few seconds as it drives by so make sure that they are able to see the business logo and slogan clearly. Otherwise, they will quickly forget what they just saw, which could mean that the business misses out on a potential customer.

Reaches A Large Audience

Perth is a city of 1.8 million people. That means that tens of thousands of people in the city will see a car advertisement on any given day. The percentages of people who will be influenced are small, but imagine that 1% of 50,000 people are inspired to take action by the car sign. That is still 500 new customers!

Generates A Positive Opinion Of The Business

Car advertising has a subtle psychological effect on people, who may see a business as more established and high-profile if it is using car advertising. This can influence people to try that business’s services.
Car signage may be something which some business owners disregard or don’t give enough thought to. As this guide has shown, there are many benefits to car banners in helping to increase the profile and profits of a business.